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Notes on AI visibility

How answer engines pick the brands they recommend, and how to measure your place in those answers without fooling yourself.

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What is answer engine optimization (AEO)? And how it relates to GEO

AEO didn't start with ChatGPT - it's the older discipline of winning featured snippets and voice answers. Here's where it came from, and where it overlaps with GEO today.

August 20, 2026 · 9 min read

August 20, 2026 · 9 min read
How to structure content for answer engines
The single highest-leverage on-page change for both snippets and AI citations: put the direct answer first. A practical guide to writing extraction-friendly pages.
August 18, 2026 · 9 min read
How AI crawlers actually work (and how to stop blocking them)
GPTBot, ClaudeBot, PerplexityBot, and Google-Extended fetch your site before an assistant can cite it. Most sites block some of them without ever meaning to.
August 18, 2026 · 9 min read
Schema markup that actually helps AI answer engines
Structured data doesn't make a model trust you more - it removes ambiguity. Which schema.org types are worth adding, and which ones can quietly work against you.
August 18, 2026 · 9 min read
How to write a comparison page AI answers actually cite
"X vs Y" is one of the most common questions buyers feed an assistant. If you don't answer it yourself, a less favorable third-party page will.
August 14, 2026 · 9 min read
What is generative engine optimization (GEO)?
GEO is the practice of making your brand visible in AI-generated answers from ChatGPT, Gemini, and Perplexity - here's what it is, why it matters, and how it's measured.
August 14, 2026 · 11 min read
How to get ChatGPT to recommend your brand
A practical, no-hype guide to improving the odds that ChatGPT and other AI assistants name your product when buyers ask for recommendations.
August 14, 2026 · 8 min read
GEO vs SEO: what actually changes, what doesn't
Generative engine optimization builds on SEO but breaks its core assumptions - rankings, clicks, and determinism. A clear-eyed comparison.
August 14, 2026 · 10 min read
How to measure AI visibility without fooling yourself
AI answers are non-deterministic, so most casual checks mislead. What a defensible AI visibility measurement needs: sampling, provider labels, position, and citations.

Notes on AI visibility

What is answer engine optimization (AEO)? And how it relates to GEO

How to structure content for answer engines

How AI crawlers actually work (and how to stop blocking them)

Schema markup that actually helps AI answer engines

How to write a comparison page AI answers actually cite

What is generative engine optimization (GEO)?

How to get ChatGPT to recommend your brand

GEO vs SEO: what actually changes, what doesn't

How to measure AI visibility without fooling yourself